Ralph Lauren Corporation: Installation

Role: Motion Director

We created an interactive installation for the New Museum's Triennial Exhibition, on behalf of the Ralph Lauren brand, Denim & Supply. 

Consisting of over 3,000 LED lights. the main interactive wall stood at a bolstering 20' x 10,' while a secondary animation wall sat at the entrance of the space, at 12' x 10'. I created over 2 hours of content for the event; designing motion that was both on-brand and well fitting for the interactive wall, as well as visible from all angles in the room. The walls served various functions: a backdrop for a live performance, an interactive dance floor experience, and a dynamic branding opportunity for photos taken of NYC's fashion influencers.

Assembling the wall and attaching the LED strands to the wall.