Role: UX Lead
By having over 30,000 cars in our app, it became apparent through research and testing users were having trouble finding the car for them. I dug deeper into the problem by working with Business Intelligence and Data Science to find out exactly where the fall off started to happen. Next, we did user testing and research to then find out why.
I worked closely with data science to create a personalization algorithm to start to recommend cars to users. Let Fair start doing more of work for the user. As the user engaged more with the app, we could curate recommendations to them. This became the beginning of a personalized marketplace.